Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determi
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